1982 summary of program to establish "strong, positive and public" relations with firefighters. Handwriting indicates that Phillip Morris wants to decide on case by case basis on revealing Tobacco Industry involvement in program. Three objectives: increase fire prevention technique awareness, to support firefighters and organizations (handwritten note on documents says "getting into an area we don't belong re: equipment). Proposes grants to study accidental fires, develop fire resistant furniture, create a Foundation for Public Safety, to cities in need of decreasing accidental fires. Proposes to encourage voluntary and pubic support of local fire departments by sponsoring ads WITHOUT the Tobacco Institute's name, to be personalized by each department (p. 8).
- Target Market
- #18526 (Event Sponsorship)
- Fire Safe Cigarettes
- Industry Front Groups
- Local Level
- Public Safety
- Advocacy Groups
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In Support of Firefighters
The Tobacco Institute
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In creating and~ sponsoring this program, it would be the tobacco
industry's intent to establish strong, positive and publicly
recognized relations with firefighters and others concerned about
the accidental fire problem.
Those relations would be fostered first at the national level with
prominent firefighting organizations, foundations and
tions. Then, in close coordination with Institute field staff and
lobbyists, relationships would be built with local firefighters.
't"~Cis ~ren- wc.f-
With those relationships in place and expanding, we would then be
capable of addressing two broader public service objectives:
I. To cause a decrease in the U.S. accidental
fire rate by increasing public awareness of
basic fire prevention techniques.
II. To support firefighters and~ firefighting or-
ganizations by encouraging
greater public involvement in fire pre-
. _ .~
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Wti d"n `t ' 1-"--1
the development of more effective fire-
fighting tools and methods; and more
attention~ to the safety of firefighters.
CAPSULE SUMMARIES: PROGRAM ELEMENTS
The following program elements have been, examined~ by staff, our
consultants and legal advisers and have been found to be feasible
and worthy of industrysupport. ' Those elements preceded by an
asterisk (*) involve materials which will be presented to the Com-
munications Committee August 26.
o Grant to promote research into making furniture more fire
A grant has been made to the United Furniture Action
Council (UFAC) to further its research into reducing and
° eliminating the flammability of fabrics and materials
used in furniture production.
o Study of the cause of accidental fires ini the Uni.ted
State versus other countries
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The study wil]i discuss actions and attitudes of Europeans
that if taken broadly by Americans could significantly
reduce the incidence of fire in this country.
o Grants to the Fodndation for Fire Safet
The "Firehawks" program. This effort is similar to
the Big Brother program except that it focuses on
young firesetters. It has been developed by the San
Francisco Fire Department and will be further en-
hanced through this grant.
Improved safety for firefighters. These monies are
expected to be used by the Foundation to develop
improved breathing apparatus for firefighters.
Existing technology limits firefighters to 20
minutes of assisted breathing which is insufficient
in many instances.
Pilot testing of secondary school fire safety educa-
tion materials,. The Foundation has developed mate-
rials which are being tested in New York State.
These monies would help that effort.
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o Grants to cities in,need of help in fire safety education
Many of the larger U.S. cities have active, creative but
underfinanced fire safety education programs. Within a
limited budget, the Institute and its consultants would
meet with key firefighting, officials to determine needs
and provide both financial and creative help. Discus-
sions have already been conducted informally with offi-
cials in New York and Chicago. Other cities for consid-
eration include Boston,. Atlanta, San Francisco, Houston
e . ,.,
In meeting with these individuals, we would, encourage
their use of existing,.effective educational tools avail-
able through such organizations as the National Fire Pro-
tection Association, the Hartford Insurance Company (see
below) and the Foundation for Fire Safety.
II . Fire Safety Education
o Fire Safety "coloring" calendar
A 1983 calendar featuring basic, seasonal fire safety
information for families.
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The calendar would be rendered in a coloring book format,
with illustrations depicting f riendly animals engaging in
proper fire safety behavior. The calendar would be dis-
tributed by local fire departments to the young school
children who regularly visit. Each calendar would be in
an envelope demonstrating the joint sponsorship of the
effort (TI-fire department) and would bear a message to
Each month in 1983, youngsters would then be encouraged
by parents and teachers to color the fire safety message
and in that way become familiar with it.
o Junior Fire Marshal Program
Originally, we planned to propose a: program to encourage
youngsters to monitor the correct placement and mainte-
nance of home smoke detectors. Smoke detectors have made
a significant difference in home accidental fire rates
and especially in the area of fires caused by careless
In developing this program we wanted to assure the Hart-
ford Insurance Company that we would not be competing
with a similar program under their auspices. In conver-
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sations with Hartford, we were told they would welcome
our efforts and would consider a possible cooperative
Therefore, we are not presenting materials to the Commit-
tee.at this time, pending further discussions with our
consultants on this project.
o Smoke Detector Reminders
e-, -1 P.;J~4 ((~
In recent years a large number of homeowners have pur-
chased and installed smoke detectors. This fact alone
appears to be responsible for the large reductionin cer-
tain kinds of typically smokey fires, i.e. those caused
Our consultants stress that the American public must be
continually reminded to maintain their smoke detectors.
Therefore, we have developed a, logo, to be used with many
of our other program materials, much the same as the bot-
tling industry has devloped a logo reminding consumers
not to litter.
III. Encouraging voluntary, public support of local fire depart~.,
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Eighty percent of this nation's fire departments depend wholly
or in part on volunteer manpower and contributions. At the
heart of these departments are active, well-respected com-
It would be our intent to help those leaders with an assort-
ment of materials that would be distributed locally by Insti-
tute field staff. Therefore, the kit would serve as a posi-
tive, inexpensive means of establishing relations with local
The kit would contain:
o a series of public service advertisements to augment
existing fundraising efforts. These ads would not bear
the Tobacco Institute name but could be personalized by
o a,series of public service advertisements to augment vol-
unteer recruiting efforts. As with all of the other
parts of this kit, some departments might have no need
for help here. However, our consultants stress that
there are departments (especially those which have suf-
fered reductions in public funding) which, wouldbenefit
here. Again, the Institute's name would not appear pub- ~
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o a series of public service advertisements and~ radio
scripts to convey fire safety messages.
o a manual to help local officials use the kit. .(Institute
help in actually implementing the kit's components is not
anticipated although, at the discretion of the field
staff, further joint efforts could be undertaken.)