Appendix of a larger document (not found) from the Tobacco Institute. Discusses high rate of fire deaths in US capturing attention of politicians, scientists, educators, journalists, etc. "Of the many causes of fire, careless cigarette smoking seems to have increasingly caught the attention of politicians and journalists. The solution they and some fire officials propose is the creation of a self-extinguishing cigarette. Attributes force behind drive to "anti-smokers." Counters that these types of fires have gone down 20% in past three years. Argues that efforts to cause cigarettes to self-extinguish will "unduly [affect] the nature of the product;" also that furniture manufacturers should make less flammable products. Notes that "fire-scarred victims interviewed by the news media and paraded before legislative committees" are provocative figures which industry responses have been unable to offset. Suggests recruiting support of fire-fighters who may be interested in coordinating efforts due to: 1.) phase out of US Fire Safety Administration, 2.) scarcity of public funds, 3.) "not anti-smokers per se." Suggests other efforts including: national fire safety education campaign to feature calendar noting monthly fire hazards, supported by newspaper & radio advertisements; offer support to fire fighting associations ranging from research to volunteer recruitment. Also discusses teen smoking issue, need to change image: clearly & visibly announce position on teen smoking to the public, depict smoking as activity some people choose to do as adults as part of "responsible living" program. "Voting, driving a car, drinking alcoholic beverages, marriage, having children, and smoking all fall into this category." Section on The Alternative Charity discusses voluntary health associations and non-profit health institutions which "sell the assurance that someone is doing something about various dread diseases." Suggests & outlines strategies and reasons for pursuing alliance funding Damon Runyon-Walter Winchell Cancer Fund, the board and committees of which are filled by "well known persons in the fields of business, entertainment, the news media and health, including some who personally oppose smoking." This fund is noted for "avoidance of propaganda regarding cancer 'causes.'" Promoting association with this organization could be image enhancing, reasons outlined. Also outlines tobacco's contribution to the economy in jobs and taxes. Suggests efforts to improve industry's image by implementing programs including job training; sponsoring Junior Achievement Programs; scholarships; speakers for community groups. Next section suggests ways of working with the handicapped (especially children): provide treatment & care; raise public awareness; special programs for "gifted and talented" children who are also handicapped; etc. Teen pregnancy and associated child mortality section discusses the attention focussed on smoking by teens and efforts to link smoking to problems in pregnancy. Teen pregnancy & prenatal care seen as area for tobacco companies to support "whether or not the issue of smoking during pregnancy is addressed." Child care, vocational training, education, and programs on "Responsible Living and Decision Making," could all be pursued. Health Science Education is another area recommended and discussed for high visibility charitable outreach are. Industry should also take stock of and compile list of all efforts various tobacco companies have already pursued and participated in. Appendix B is followed by Appendix A: Elements of Defensive Strategy, which discusses lobbying efforts to fight Federal Initiatives Against Tobacco. Briefly outlines strategies to counter proposed excise taxes, changing cigarette labels, formation of Office of Smoking and Health "to disseminate scientific information about smoking" and counter tobacco's advertising efforts, eliminating tobacco price supports, forbidding special prices for sales at military bases, etc. Also Coalition Proposals for: Hospital Initiatives Against Tobacco; Professional Education Initiatives Against Tobacco; Public Information Initiatives Against Tobacco; Research Initiatives & Directions; Workplace Smoking Control Initiatives; State & Local Initiatives Against Tobacco. Appendix A also includes information regarding the Development of Tobacco Industry Strategy 1.) to meet new challenges and changing needs; 2.) Defensive and Positive; 3.) Interaction of Strategic Elements. The Tobacco Institute outlines areas of concern (e.g., health, taxes, ingredients, labeling, etc.) and notes the trend of development and unification of organized adversaries with concern. Expresses need for united and ongoing concerted effort to counter mounting challenges.