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PERSONALITY FACTORS AND SMOKING PROGRESS REPORT AND PLANS FOR CONTINUED STUDY

No date
5 pp
[ 1 of 5,471 | usc_tim/01127175-7179 ]
[ Index status: Queued ( on 2001-09-04 18:01:33) ]

SUMMARY OF LORILLARD PUBLIC RELATIONS ACTIVITIES 830200 - 830600

No date
107 pp
[ 2 of 5,471 | usc_tim/03011736-1810 ]
[ Index status: Queued ( on 2001-09-04 18:01:33) ]

HISPANIC HOUSEHOLDS COMPUTER MATCH-FILL LETTER

16 Sep 1980
2 pp
[ 3 of 5,471 | usc_tim/03623877-3878 ]
[ Index status: Verified (cgodoy@usc.edu on 2001-09-04 17:50:17) ]

Form letter to Hispanic Households from Richard Alatorre, Member of the California State Assembly, requesting that they vote no on Proposition 10. Proposition 10 requires enforcement by police officers of no-smoking laws and allows police to ticket individuals for smoking in places where they are not supposed to.

Point of Sale Plan - San Francisco Referendum

Aug 1983
6 pp
[ 4 of 5,471 | usc_tim/03632411-2416 ]
[ Index status: Verified (jbryant@usc.edu on 2001-09-04 17:34:54) ]

Plan for point of sale materials to be placed throughout San Francisco in order to gain voters who will vote against a local referendum (specific referendum not mentioned). Includes specifics re: strategy for targeting voters through "No" materials and absentee ballot applications. Member companies will place materials, with saturation expected within 30 days. Wholesalers, vendors, and tobacco and other retailers will also be targeted. Detailed description of pre-placement briefings (including presentation format). Percentage of allocation per tobacco company outlined, as well as answers to likely questions included. Chart of schedule.

[Letter from Edward J. Avila to A.J. Stevens]

No date
2 pp
[ 5 of 5,471 | usc_tim/03652675-2676 ]

Letter from Edward J. Avila, National Director of the National Association of Latino Elected and Appointed Officials seeking support for NALEO. Letter discusses NALEO as an organization developed to forward a comprehensive Hispanic advocacy and leadership network. Argues that NALEO combines resources of top Hispanic political, business and community leaders to further Hispanic peoples' goals. Requests Lorillard Co. to make a "Leadership Gift of $2500." Maintains that in so doing, Lorillard would join Amheuser-Bush, Philip Morris, ARCO and several national banks in donating to build the organization which is "providing a united Hispanic voice in the nation's capital and across the country."

Comments of Samuel D. Chilcote, Jr. Executive Committee Meeting

No date
26 pp
[ 6 of 5,471 | usc_tim/03667148-7173 ]

Lorillard document of Chilcote speech discussing the public smoking issue as a "weak" issue promulgated by nonexistent science. Describes how the Institute's four spokesman reach 40 million people. Discusses Institute public relations campaigns capable of "overshadowing Dr. Weis" (an anti-industry scientist) as an issues management strategy. Similarly, in the area of fire safety he notes we are moving quickly with fire safety programs to preempt the "self-extinguishing" cigarette battles in at least 13 states in 1987. Discusses consultant's study in Europe and concludes that "European Firefighters feel that 'self-extinguishing' cigarettes make no sense." Discusses grant to The Foundation for Fire Safety intended to fund research and describes TI request for another funding solicitation to deal with projects smoke detector projects. Describes grassroots lobbying efforts to combat fire safety issue. Concludes by discussing cursorily national issue management efforts on excise taxes and proposition movements.

MINUTES OF THE FIRST MEETING OF THE COMMUNITY RELATIONS COMMITTEE

No date
3 pp
[ 8 of 5,471 | usc_tim/04209239-9241 ]
[ Index status: Queued ( on 2001-09-04 18:01:33) ]

MINUTES OF THE THIRD MEETING OF THE PUBLIC RELATIONS COMMITTEE

No date
3 pp
[ 9 of 5,471 | usc_tim/04209253-9255 ]
[ Index status: Queued ( on 2001-09-04 18:01:33) ]

PROGRAM SUMMARY IN SUPPORT OF FIREFIGHTERS AND FIRE SAFETY

No date
9 pp
[ 10 of 5,471 | usc_tim/04237248-7256 ]

1982 summary of program to establish "strong, positive and public" relations with firefighters. Handwriting indicates that Phillip Morris wants to decide on case by case basis on revealing Tobacco Industry involvement in program. Three objectives: increase fire prevention technique awareness, to support firefighters and organizations (handwritten note on documents says "getting into an area we don't belong re: equipment). Proposes grants to study accidental fires, develop fire resistant furniture, create a Foundation for Public Safety, to cities in need of decreasing accidental fires. Proposes to encourage voluntary and pubic support of local fire departments by sponsoring ads WITHOUT the Tobacco Institute's name, to be personalized by each department (p. 8).

APPENDIX B: ELEMENTS OF POSITIVE STRATEGY NEW IWITIATIVES FOR INDUSTRY ACTION

No date
45 pp
[ 11 of 5,471 | usc_tim/04330334-0378 ]

Appendix of a larger document (not found) from the Tobacco Institute. Discusses high rate of fire deaths in US capturing attention of politicians, scientists, educators, journalists, etc. "Of the many causes of fire, careless cigarette smoking seems to have increasingly caught the attention of politicians and journalists. The solution they and some fire officials propose is the creation of a self-extinguishing cigarette. Attributes force behind drive to "anti-smokers." Counters that these types of fires have gone down 20% in past three years. Argues that efforts to cause cigarettes to self-extinguish will "unduly [affect] the nature of the product;" also that furniture manufacturers should make less flammable products. Notes that "fire-scarred victims interviewed by the news media and paraded before legislative committees" are provocative figures which industry responses have been unable to offset. Suggests recruiting support of fire-fighters who may be interested in coordinating efforts due to: 1.) phase out of US Fire Safety Administration, 2.) scarcity of public funds, 3.) "not anti-smokers per se." Suggests other efforts including: national fire safety education campaign to feature calendar noting monthly fire hazards, supported by newspaper & radio advertisements; offer support to fire fighting associations ranging from research to volunteer recruitment. Also discusses teen smoking issue, need to change image: clearly & visibly announce position on teen smoking to the public, depict smoking as activity some people choose to do as adults as part of "responsible living" program. "Voting, driving a car, drinking alcoholic beverages, marriage, having children, and smoking all fall into this category." Section on The Alternative Charity discusses voluntary health associations and non-profit health institutions which "sell the assurance that someone is doing something about various dread diseases." Suggests & outlines strategies and reasons for pursuing alliance funding Damon Runyon-Walter Winchell Cancer Fund, the board and committees of which are filled by "well known persons in the fields of business, entertainment, the news media and health, including some who personally oppose smoking." This fund is noted for "avoidance of propaganda regarding cancer 'causes.'" Promoting association with this organization could be image enhancing, reasons outlined. Also outlines tobacco's contribution to the economy in jobs and taxes. Suggests efforts to improve industry's image by implementing programs including job training; sponsoring Junior Achievement Programs; scholarships; speakers for community groups. Next section suggests ways of working with the handicapped (especially children): provide treatment & care; raise public awareness; special programs for "gifted and talented" children who are also handicapped; etc. Teen pregnancy and associated child mortality section discusses the attention focussed on smoking by teens and efforts to link smoking to problems in pregnancy. Teen pregnancy & prenatal care seen as area for tobacco companies to support "whether or not the issue of smoking during pregnancy is addressed." Child care, vocational training, education, and programs on "Responsible Living and Decision Making," could all be pursued. Health Science Education is another area recommended and discussed for high visibility charitable outreach are. Industry should also take stock of and compile list of all efforts various tobacco companies have already pursued and participated in. Appendix B is followed by Appendix A: Elements of Defensive Strategy, which discusses lobbying efforts to fight Federal Initiatives Against Tobacco. Briefly outlines strategies to counter proposed excise taxes, changing cigarette labels, formation of Office of Smoking and Health "to disseminate scientific information about smoking" and counter tobacco's advertising efforts, eliminating tobacco price supports, forbidding special prices for sales at military bases, etc. Also Coalition Proposals for: Hospital Initiatives Against Tobacco; Professional Education Initiatives Against Tobacco; Public Information Initiatives Against Tobacco; Research Initiatives & Directions; Workplace Smoking Control Initiatives; State & Local Initiatives Against Tobacco. Appendix A also includes information regarding the Development of Tobacco Industry Strategy 1.) to meet new challenges and changing needs; 2.) Defensive and Positive; 3.) Interaction of Strategic Elements. The Tobacco Institute outlines areas of concern (e.g., health, taxes, ingredients, labeling, etc.) and notes the trend of development and unification of organized adversaries with concern. Expresses need for united and ongoing concerted effort to counter mounting challenges.

FOLLOWING ARE HIGHLIGHTS OF ACTIVITIES IN OUR EXTERNAL RELATIONS ORGANIZATION FOR THE WEEK OF JULY 15-19, 1991 (910715-910719).

No date

Notice: Undefined index: 12 in /home/auser/sites/tobacco/tdo/results_page.inc on line 166
[ 12 of 5,471 | usc_tim/07701480-1484 ]

Images are not appearing. Document cannot be read.

EVIDENCE OF A MULTIPLICATIVE EFFECT BETWEEB [sic ] CIGARETTE SMOKING AND OCCUPATIONAL EXPOSURES IN THE AETIOLOGY OF BLADDER CANCER

No date
6 pp
[ 13 of 5,471 | usc_tim/1000116763-6768 ]

Medical journal article in Cancer Letters, discussing evidence of cigarette smoking's link to bladder cancer.

PHILIP MORRIS CONTRIBUTIONS COMMITTEE

09 May 1966
1 p
[ 14 of 5,471 | usc_tim/1000322334 ]
[ Index status: Verified (elisiaco@usc.edu on 2001-09-04 18:10:10) ]

Confidential memo from ME Johnston to H Wakeham discussing PHILIP MORRIS's expenditure of $250,000 annually (in 1966) "in gifts for educational and other philanthropic purposes," which include "special gifts to Boy Scouts and Girl Scouts, etc." In addition, PHILIP MORRIS gave "approximately $200,000 to the A.M.A. Health and Education Fund."

Military Representatives Sixth Sales Cycle 710802 - 710910

Aug 1971 (est.)
3 pp
[ 15 of 5,471 | usc_tim/1002350808-0810 ]
[ Index status: Verified (pallavi27aiyar@yahoo.com on 2001-10-12 19:24:17) ]

Details the objectives of a product promotion plan targeting the military for the sixth sales cycle (Aug-Sept) of 1971. States objective as "Secure 100% distribution of all packings of B&H 100's, Parliament and Marlboro....Sell additional quantities" of these brands. Adds "special emphasis must be placed in getting authorization and distribution of Marlboro Menthols." Gives further directions on sales/displaying of Clark Gum Line and toiletries. Under the section "Incentive Items" states "USE THESE (INCENTIVE ITEMS) TO BEST ADVANTAGE IN GAINING NEW SMOKERS FOR OUR BRANDS." Advises use of allocated 4's and 20's to effectively influence smokers of competitive brands to switch over to PM ones. Sums up with data on PM's performance which is ahead of that of the industry as a whole. Attributes this to media advertising support promotional programs, and event sponsorships. See also #1002351527/1529 and #1005201524/1526

Military Representatives First Sales Cycle 710103 - 710225

1971 (est.)
3 pp
[ 16 of 5,471 | usc_tim/1002351527-1529 ]
[ Index status: Verified (pallavi27aiyar@yahoo.com on 2001-10-12 19:22:43) ]

Details the objectives of a product promotion plan targeting the military for the first sales cycle (Jan-Feb)of 1971. Includes directions to "identify those accounts which have refused...Marlboro Lights." These accounts are designated "Target Accounts." Virginia Slims and Benson & Hedges Menthols are also to be agressively promoted. Outlines ways of maximizing exposure for brands through display positions in outlets: e.g., "Have our cartons well exposed in an easily accessible section of the carton fixture." Advises that "full advantage of these [special military offers]...to sell and display company products" be taken. Under the section "Sample & Switch sell" it states: "All smokers of low tar and nicotine cigarettes should be switched to Lights." Goes on to emphasise "MAKE EACH ONE COUNT FOR A NEW SMOKER" See also #1002350808/0810 and #1005201524/1526

CONCLUDING REMARKS STANLEY S. SCOTT BUSINES/MEDIA DIALOGUE 851115

15 Nov 1985
4 pp
[ 17 of 5,471 | usc_tim/1002353160-3163 ]
[ Index status: Verified (elisiaco@usc.edu on 2001-07-01 01:17:23) ]

Argues that the black press and Philip Morris have "shared a relationship that's been mutually beneficial" for 50 years, which has enhanced the visibility and market share of PM products. Now, given regulatory pressures, these consumers may not be able to afford to smoke freely. The address reiterates that PM puts money back into communities that support their products, and lists a number of minority organizations to which it has contributed. Given this, "it is a matter of enlightened self-interest" for the black press and black communities to support Philip Morris, since the corporation strengthens communities that in turn strengthen the corporation. "For that partnership to survive in the future," PM requires "support on our issues today," both through "editorial good will" and "influential voices as publishers and individuals."

Shropshire Named Tobacco Firm Director

19681000/R
2 pp
[ 18 of 5,471 | usc_tim/1002402606-2607 ]
[ Index status: Verified (elisiaco@usc.edu on 2001-06-24 23:19:18) ]

Newspaper article discussing Lago Nigeria story where Kwars Tobacco Company elected Thomas B. Shropshire chairman of hte board. He began his career with Philip Morris in 1952.

Fact Sheet Supplementary Data for Military Accounts

01 Sep 1981
1 p
[ 19 of 5,471 | usc_tim/1002418346 ]
[ Index status: Verified (pallavi27aiyar@yahoo.com on 2001-10-12 19:28:35) ]

Details product information for military accounts on Merit Ultra Lights 100's, Regular & Menthols such as: list prices; Universal Product Codes; special introductory allowances, case dimensions and so on.

Fact Sheet Supplementary Data for Military Accounts Product Information on Merit Ultra Lights Cigarettes

05 Jan 1981
1 p
[ 20 of 5,471 | usc_tim/1002418523 ]
[ Index status: Verified (pallavi27aiyar@yahoo.com on 2001-10-12 19:28:07) ]

Details product information for military accounts on Merit Ultra lights, such as: list prices; Universal Product Codes; special introductory allowances, case dimensions and so on.

Lewis Powell'S 'Comments on the Vietnamese War'

19 Mar 1970
1 p
[ 21 of 5,471 | usc_tim/1002616331 ]
[ Index status: Queued (jbryant@usc.edu on 2001-06-25 20:32:47) ]

Lewis Powell'S 'Comments on the Vietnamese War'

18 Mar 1970
1 p
[ 22 of 5,471 | usc_tim/1002616333 ]
[ Index status: Queued (jbryant@usc.edu on 2001-06-25 20:32:47) ]

RECOMMENDED PRODUCT SAMPLING & IMAGE BUILDING PROGRAM FOR BENSON & HEDGES CIGARETTES AMONG BLACK AND HISPANIC CONSUMERS

22 Apr 1982
33 pp
[ 23 of 5,471 | usc_tim/1002688613-8645 ]
[ Index status: Verified (cgodoy@usc.edu on 2001-09-04 17:50:17) ]

Document prepared for Wells, Rich, & Green advertising by Special Market Services, Inc. Presents an image building program for Benson & Hedges aimed at Black and Hispanic consumers. Covers background, objectives, program overview, execution procedures, organizational structure, and appendices focusing on specific issues. Anticipates building "long term, mutually beneficial relationships between Benson & Hedges brands and key components within the target communities" based in part on "an aura of social responsibility." Mentions that providing employment opportunities and "establishing rapport with key organizations and individuals in the target communities" will "provide an excellent source of positive publicity." Advocates using "a prominent women's organization in each market to 'co-venture' on the effort," so long as feminist organizations are avoided. Names key project managers and lists the basis for their appeal to relevant demographic groups.

Lewis Powell'S 'Comments on the Vietnamese War'

19 Mar 1970
1 p
[ 25 of 5,471 | usc_tim/1003057886 ]
[ Index status: Queued (jbryant@usc.edu on 2001-06-25 20:32:47) ]
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