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Philip Morris

Dow Nicorette

Date: 16 Dec 1985
Length: 1 page
2023799789
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Author
Kay, A.J., J.R.
Author (Organization)
PM, Philip Morris
Type
MEMO, MEMORANDUM
Document File
2023799679/2023799822/Operations 940000 - 860000
Area
PM USA/CARLSTADT
Site
N308
Copied
Campbell, W.J.
Serrano, M.A.
Characteristic
MARG, MARGINALIA
Request
Stmn/R1-004
Stmn/R1-071
Named Organization
American Lung Assn
Dow Chemical
Recipient
Resnik, F.E.
Litigation
Stmn/Produced
Master ID
2023799789/9807

Related Documents:
Named Person
Resnik, F.E.
S, G.L.
Recipient (Organization)
PM, Philip Morris
Date Loaded
05 Jun 1998
UCSF Legacy ID
fuk04e00

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Page 1: fuk04e00
PHILIP MORRIS, U. S. A. I N T E R- 0 F F I C E C O R R$ S P 0 N D E N C E Richmond, Virginia RECEIVEd D-- C 18 1985 Ff M h E. RE a$4% To: Mr. R. E. Resnik Date: December 16, 1985 From: A. J. Kay, Jr. Subject: Dow Nicorette Last week we received our last shipment of product from Dow Chemical. We pointed out to Dow that the joint American Lung Association "Smoke Out" ad and emotional radio pleas to stop smoking clearly violated our understanding that Nicorette would be marketed strictly on the basis of "if you want or need to quit, we have the product." In addition, all support of purely anti-smoking groups and emotional/propaganda types of advertising were to cease. Abandoning Dow is not without some risk. They are the only U.S. synthetic glycerine supplier which means they can increase output by simply raising operating rates. Further, Dow is one of only two producers of propylene oxide which is the basic raw material for propylene glycol. We have adequately sourced our 1986 requirements by securing increased volume from our present suppliers and qualifying two additional suppliers. If you desire further information, please advise. cc: W. J. Campbell M. A. Serrano

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