Project 6900, Physiological Studies. Reports results of several sets of animal studies, examining effect of smoke inhalation and of skin painting. Finds, in primate inhalation study, that only two of the smoking monkeys survived, and that the others are pressured to have died from carbon monoxide poisoning, which was found to be in high saturation in the surviving animals; notes monkeys smoked 35 cigarettes per day for nine months, the equivalent of 30 packs per day for a man.
Fax cover sheet for document 3155, from INBIFO to Philip Morris.
Deposition statement of David Iauco states details on his marketing work for R.J. Reynolds, management of brands targeting women and blacks. Argues that R.J. Reynolds did not violate any cigarette advertising or promotional code. States merchandising of cigarette products does not target youth. Admits that R.J. Reynolds has sponsored rock concerts and looked at whether children or adolescents attended. Contains summary of deposition. States that after Joe Camel campaign 1988, market share jumped from 8% - 13% .
Deposition of Richard J. Semenik, concerning consumer decision-makers and behavior. Reviews his background and consulting experience, as well as his work on adolescents and marketing. States he feels many factors enter decisions regarding cigarettes and smoking, including peers, family, friends, school, religion, etc., but that advertising has no effect. States advertising exists to influence brand selection. Expresses view that cigarettes ads are not aimed at youth. Includes legal abstract of this deposition.
Deposition statement of Nancy Naughton, Capri Brand Manager for Brown and Williamson. Questions at length the strategy of cutting advertising spending in Capri between 1989-1990. Produces textbook marketing principles stating that increased spending for marketing increases sales. Argues that Capri did not lose appreciable market share from vastly reduced spending. Identifies Virginia Slims Super Slims as primary competition for Capri.
Deposition of Michael Podutzsky. Discusses a news program called Cigarette Perspectives, which he researched, produced and aired. Contents of program were fires started by cigarettes, educating children and prevalence of cigarette advertising. Discusses advertising or product placement in movies such as Superman II and Body Heat. Brings up topics such as candy cigarettes, sampling to minors and moving promotions like the Merit wagon or Marlboro truck. Presents sections of confidential FTC report. Mentions the pot, wine, beer, sex strategy developed by Ted Bates for Viceroy cigarettes. States that this strategy is designed to attract starters by featuring young people demonstrating a free and easy hedonistic lifestyle. Claims Brown and Williamson never adopted the strategy.
Deposition statement of Walter Johnson, reporter and commentator from WBBM, argues the philosophies and professional responsibilities for a reporter, includes providing fair and accurate information. Questions whether it is essential to give sense of time and place to the viewer.Presents CBS's standards for reporting, asks if Michael Podutzsky produced an article or script for his article perspective, mentions the confidential FTC report, the pot, wine, beer, sex marketing strategy.
Richard W. Mizerski's deposition on his work on advertising and marketing of cigarette companies. States opinions on cigarette labeling and whether it has changed his research on the Joe Camel campaign. States opinions that advertising does not influence smoking an that nicotine is not addictive. Questions where health information comes from in Florida. Asked about celebrity endorsements for cigarettes. States opinion that cigarette industry has not released untrue information. Describes cigarette smoking as a "spectacular activity" in the eyes of children.
Deposition statement of Dr. Richard Mizerski in Mississippi tobacco litigation. States he worked as consultant for FTC for state of Florida and Mississippi. States he worked on reviewing advertising restrictions for state of Mississippi. Claims cigarette advertising does not influence loyalty or brand switching. Claims Mississippi has had more anti-smoking campaigns. Comments on restricting youth access. Feels price may not deter smoking. Claims restriction of advertising does not decrease smoking. Includes index.
Deposition statement of Dr. Richard Semnik summarizes analysis of consumers of cigarettes. States his credentials and how he got into tobacco research. Recounts research on how many youth recognize Joe Camel. Discusses what constitutes advertising. Evaluates definition of peer pressure. Mentions opinions on why people smoke. Discusses consumer behavior and role in buying cigarettes and defines application.