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2-page document: SECRET MEETING WITH TO DR. MORRISON - WHO, GENEVA

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SECRET MEETING WITH TO DR. MORRISON - WHO, GENEVA FRIDAY 6 NOVEMBER 1981 The meeting was arranged via Mr. Par~, Mr. Sheehy and Mr. MacDonald of the CTMC. In view of the sensitive nature of the contact, knowledge about the meeting should be restricted. Dr. Morrison, who is on a year's sabbatical leave at WHO Geneva, is responsible to the Canadian Minister of Health for all matters relating to health, i.e. including tobacco. We quickly established a good rapport. After outlining BAT's general approach to S&H, Dr. Morrison said he found it very credible - much more so than the position generally adopted by tobacco companies worldwide. He made it clear, however, that he was already impressed by the honest and open way Imperial Tobacco Company have been approaching the subject. As a result of our brief talk, Dr. Morrison said he would like to visit GR&DC and to extend the discussions - particularly on changes in product design to reduce both tar and gaseous components. Although he acknowledged that there is little direct evidence to link carbon monoxide in cigarette smoke with heart disease, he said the subject was politically very important and the Industry should do everything possible to reduce CO levels. He expressed great interest in the CO data that I showed him regarding both Canadian and Swiss products, and strongly urged that we engineer an article in a reputable journal to draw attention to the facts - which are contrary to the popular view given by anti-smoking researchers and the media, that while low-delivery cigarettes have lower tar and nicotine, they have constant or even elevated levels of CO. Having outlined the meeting Mr. Ely and I had last week with WHO, and their proposed follow-up visit to GR&DC, Dr. Morrison said he would prefer to try to join the party rather than visit us alone. He suggested this would in fact be very much in our interest. He said that despite any statement to the contrary, WHO is dominated by politics - and that particularly applied to Dr. Lambo, the present Deputy Director, who has ambitions to become the first African Director. As such, Dr Morrison believes he will seize any opportunity to further his political ambitions. During the talk Dr Morrison made the following observations: CD CZD t~4 CZ~ O~ CYD
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-2- 2o 3t Industry will be put in a much more favourable light if it: (a) Adopts a really open and honest approach to the health concerns. (b) Shows that it is listening to and responding to the medical evidence/opinions. (c) Continues to make a serious investment in research. To retain credibility in our meetings with doctors, Governments, etc, we should by all means make it clear that causation is not proven, and that there is a real controversy. But we should not spend time detailing the particular views of those scientists and doctors who propound theories against causation for lung cancer. To be seen to lean heavily on such people will in fact greatly damage our case (a) no-one in any position of responsibility would take any notice and (b) even worse, they will then not listen to the many positive aspects of our approach. Dr Morrison said that tobacco companies are surrounded by people who will seize any opportunity to exploit our weaknesses - and any minor setback in our new approach would be magnified out of all proportion by the anti-smokers and the media. As he put it, "Your Industry hasn't a friend in the world". 4. Industry should do more to help itself by: (a) only introducing new products that have deliveries below the average of the country (b) concentrate advertising on the lower delivery products. L C F BLACKMAN 12 November 1981 Circulation: Dr L C F Blackman - File note Mr J L Mercier - by hand, 16.11.81. Mr P Sheehy mh O CD CD

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