American Tobacco
Lucky Strike Free Commemorative Pack Offer Response - Tab Key Analysis
User-Contributed Notes
Fields
- Litigation
- 10004026
- Type
- Chart/Graph/Drawing/Table
- Graphic
- Request
- Attached
- to
- A
- Responsive
- Document
- Date Loaded
- 23 Nov 1998
- Attachment
- 60131870
Document Images
W
i o oo
o
U
Mr. Jim Bogie
January 21, 1991
Qk~esUon 1 (Smoked ยข~rren'~ ~rand}
Less than 6 months
6-12 months:
1-2 years:
2 or morE, ysars:
Unknown
TOTAL
Question 10 (Smoked previous brand)
Less than 6 months
6-12 months
1-2 years
2 or more years
Unknown
TOTAL
Question 3 (Sex)
Male
Female
Unknown
TOTAL
259
309
412
2,506
1Sl
3,637
#
515
3O8
534
1,964
37S
3,637
7.12
8.50
11.33
68.90
4.1
100.00
14.16
8.47
14.66
52.35
100.00
3,048
584
3,637
83.81
16.06
.13
100.00
Question 4 (Ass)
21-34
35-54
55+
Unknown
TOTAL
1,146 31.51
1,653 45.45
827 22.74
11 .3o
3,637 100.00
Mr. Jim Bogie
January 21, 1991
Question B (Flavor)
Menthol
Non-Mentho]
Unknown
TOTAL
Question 6 (Lenqth)
RegaladKing Size
100's
t 20'8
Unknown
TOTAL
Question 7 (Sh, le)
Ultra LightJMild
Light/Low Tar
Full Flavor
Non-Filter
Unknown
TOTAL
Question 8 (Paokaae)
Soft Pack
Box
Unknown
TOTAL
u tion 9 Usual Purchase
Pack
Carton
Unknown
611
3,000
2S
3,637
2,499
1,026
85
27
3,637
_#
356
1,034
1,795
378
4
3,637
2,936
668
33
3,637
1,278
2,337
27
16.80
82,49
.71
100.00
68.71
28.21
2.34
.74
100.00
_%.
9.79
28.43
49.35
10.39
2.04
100.00
,%
80.73
18.37
100.00
,%
35.00
64.26
.7.~4
TOTAL 3,637 100.00
