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American Tobacco

Lucky Strike Free Commemorative Pack Offer Response - Tab Key Analysis

Date: 21 Jan 1991
Length: 3 pages
ATX040886408-ATX040886410
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Page 1: 0060131872
W i o oo o U
Page 2: 0060131872
Mr. Jim Bogie January 21, 1991 Qk~esUon 1 (Smoked ยข~rren'~ ~rand} Less than 6 months 6-12 months: 1-2 years: 2 or morE, ysars: Unknown TOTAL Question 10 (Smoked previous brand) Less than 6 months 6-12 months 1-2 years 2 or more years Unknown TOTAL Question 3 (Sex) Male Female Unknown TOTAL 259 309 412 2,506 1Sl 3,637 # 515 3O8 534 1,964 37S 3,637 7.12 8.50 11.33 68.90 4.1 100.00 14.16 8.47 14.66 52.35 100.00 3,048 584 3,637 83.81 16.06 .13 100.00 Question 4 (Ass) 21-34 35-54 55+ Unknown TOTAL 1,146 31.51 1,653 45.45 827 22.74 11 .3o 3,637 100.00
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Mr. Jim Bogie January 21, 1991 Question B (Flavor) Menthol Non-Mentho] Unknown TOTAL Question 6 (Lenqth) RegaladKing Size 100's t 20'8 Unknown TOTAL Question 7 (Sh, le) Ultra LightJMild Light/Low Tar Full Flavor Non-Filter Unknown TOTAL Question 8 (Paokaae) Soft Pack Box Unknown TOTAL u tion 9 Usual Purchase Pack Carton Unknown 611 3,000 2S 3,637 2,499 1,026 85 27 3,637 _# 356 1,034 1,795 378 4 3,637 2,936 668 33 3,637 1,278 2,337 27 16.80 82,49 .71 100.00 68.71 28.21 2.34 .74 100.00 _%. 9.79 28.43 49.35 10.39 2.04 100.00 ,% 80.73 18.37 100.00 ,% 35.00 64.26 .7.~4 TOTAL 3,637 100.00

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