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American Tobacco

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Date: 21 Jan 1991
Length: 2 pages
ATX040886406-ATX040886407
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Fields

Litigation
10004026
Type
Letter
Correspondence
Request
19
Recipient
Bogie-J, Atco
Characteristic
Marginalia
Copied
Kilian-J, Clarion
Noone-K, Atco
Flavin-J, Atco
Ashkin-E, Atco
Goldfrach-H, Clarion
Bedell-M, Clarion
Mackey-D, Clarion
Iffland-P, Clarion
Warnecke-L, Clarion
Kozminsky-A, Clarion
Dispenza, Clarion
Date Loaded
23 Nov 1998
Attachment
60131870
Author
Smolen-D, Clarion

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Page 1: 0060131871
C]a ilon Mat kelJng *~({ Commmucations ~.~ ~t Bil Jt ~,Tlck Rtm6 Gz een~e h ~ C~ ~eti~lt 0683[ ~03.531.~600 F~\: 293.5~2.0]]6 Clarion January 21, 1991 Mr. Jim 8ogle Product Manager The American Tobacco Company Six Stamford Forum P.O. Box 10380 Stamford, CT 06904@380 Dear Jim: This letter serves to provide a profile of respondents to the Lucky Strike Free Commemoratk, e Pack Offer. Through last month, a total of 3,637 responses were processed by The Fulfillment House. Key findings were as fol[ows: Respondents don't seem to be switchers. Close to seven out of every ten of them (68.9%) have smoked their current brand two (2) years or longer. Over half (52.4%) smoked their previous brand two (2) years or tsnger. About 22% smoke Marlboro, 12% smoke Camel, slightly less than 12% smoke Lucky Strike and 10% smoke Winstan regularly. Marlboro was the previous brand choice of over 17% of reapandants. Camel was the previous brand choice of almost 11%. Almost 84% of the respondents were male. A majority of the respondents - 45.5% were between 35 and 54 years of age. Respondents aged 21 to 34 cornprie._,~ almost 32% of total response base. Respondents were overwhelmingly non-menthol (82.5%), regutsr/klng size (68.7°/.) smokers. Respondents prefer soft packs (almost 81%) and are carton buyers (over 64.3°).
Page 2: 0060131871
Mr. Jim Bogle January 21, 1991 Page 2 In summary, respondents are: Mate But older than anticipated And loyal current brand smokers A tab key of survey results and a copy of the tree commemorative pack offer survey are attached. Please call me with any questions regarding these findings. Account Supervisor attach. cc: Mr. Ken Noone. ATCo Ms, Jill Flavin, ATCo MS. Ellen Ashkin, ATCo Mr. Howard Goldfraoh, Cladon Mr. Mike Bedell, Clarion Mr. Dave Mackey, Oration Mr. Paul Ifltand, Clarion Ms. Laude Warnecke, Clarion MS. Anita Kozmlneky, Clarion Mr. Emit Oi~penz~., Ct~rlon Mr. Joe Ktiian, Clarion

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