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American Tobacco

Lucky Strike Package Design Exploratory

Date: 02 Nov 1990
Length: 1 page
ATX040886395
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Litigation
10004026
Type
Delivery Slip/Buck Slip
Log
Request
93
Recipient
Moore-Wj
Copied
Smith-Re
Date Loaded
23 Nov 1998
Attachment
60131867
Author
Bogie-Jc

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Page 1: 0060131867
JAMES C. BOGLE November 2~ 1990 TO: W. J. Moore RE: LUCKY STRIKE Package Design Exploratory Bill - I think we h~ve nn opportunity to more effectively compete with the other brands targeting young adult males by developing an integrated family look with the LUCKY packages. Please read the attached recommend- ation when you get a chance. The cost to conduct this exploratory has also been significantly reduced. I'd like to discuss this with you and Dick at your earliest convenience. Thanks, JCB/fso Attachment co: R. E. Smith /6

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